To Remain Independent
With Microsoft’s recently announced acquisition of Activision, it was only a matter of time until Sony fired back. I don’t think many of us would have predicted Sony’s announcement that Bungie, creators of Halo and Destiny, would be joining the PlayStation family though. Even fewer would have guessed the seemingly strange details of this purchase.
In announcing that Bungie is joining PlayStation, everyone was out front making it incredibly clear that this does not mean Bungie’s games are leaving other platforms. Destiny 2 will remain on all available platforms. That’s become standard for these purchases, but this goes beyond that. They were also quick to confirm that future Bungie games also plan to continue as multiplatform releases. That doesn’t mean Sony won’t seek to incentivize people to play on PlayStation, and plans for the future can certainly change, but its a different tone than Microsoft have struck in recent announcements.
A lot of this may come down to how the purchase is being done. Bungie will remain an independent publisher rather than being fully absorbed into Sony Computer Entertainment. It sounds a lot like how the Activision Blizzard merger was handled. Bungie retains control of what they make, where they publish it, and how they make it. Sony will be providing money, and will have access to Bungie’s wealth of resources when it comes to making online games. Bungie gains the resources that come with being owned by Sony such as additional funds, and access to support studios. This has reportedly been an issue since their split with Activision in 2019.
There are still plenty of questions about Sony and Bungie joining together but you can bet this isn’t the last we’ll see of this sort of acquisition. With both Sony and Microsoft clearly trying to one up each other, it will be fascinating to see which dominoes fall next.