Nintendo Wins Mario Kart Lawsuit Against Tokyo Tour Company

IP violations don’t pay.
mario kart lawsuit

Looks like MariCAR’s gonna be forking over some serious coin — Nintendo just won a lawsuit against the Tokyo company (fully named Mari Mobility Development Co.) for dressing up its tourist riders in Mario Kart costumes, and a court ruled they must not only cease the costume hi-jinks but pay 10 million yen (approximately $89,000) in damages. As pointed out by other media outlets, MariCAR’s English-language page still depict riders in Mario-themed outfits. We imagine the “MariCAR” pun was too tempting for the company to pass up, but still, the law’s the law.

But wait, are we implying there’s an actual tourist program letting you drive go-karts around Tokyo? That’s right: according to Kotaku, MariCAR’s go-karts are quite popular with tourists, who tend to up end up crashing them. While thankfully those incidents haven’t resulted in any critical injuries (or, god forbid, any deaths!), one documented case apparently had an injured patient recovering for weeks. Needless to say, they aren’t very popular with locals, and we can’t imagine the bad PR will do much good. Perhaps we should keep the go-karts in theme parks?

What do you think of this Mario Kart lawsuit craziness? Let us know in the comments below!


Anthony Pelone
Eating, breathing and living video games on a daily basis, Anthony is particularly fond of the Nintendo variety, but is by no means a console warrior. Somewhere in the midst of his obsession with cat pictures, he finds the time to pen about his favorite hobby. Having previously written for over three sites, Anthony remains dedicated to spreading the gospel of EarthBound.

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