GameStop Shamelessly Lifts Fan Art For False Smash Bros. Advertising

Guys, what’re you doing?
gamestop smash

Okay, so GameStop has its fair share of problems, but this has gotta be a new one: stealing fan art to promote the upcoming Smash Bros. Switch game. It all started when the below image began making its rounds across social media, ridiculing the retailer for supposedly leaking the game’s roster:

gamestop smash

In case you haven’t been paying attention, the likes of Bomberman, Spring Man, Decidueye and the Ice Climbers have yet to be confirmed for the latest Nintendo crossover. Needless to say, GameStop probably wouldn’t have knowledge of the game’s roster beforehand, but that hasn’t stopped them from engaging in false advertising (another user noted this pre-order cover advertising 100+ fighters). However, things took a sudden turn on Twitter…

Oops. Well, at least now we know why a Luigi logo was randomly chilling near Spring Man.

Unfortunately, this isn’t the first time retailers have made up character additions when placing promotional ads for the latest Smash game — yours truly recalls a Brawl-era one that included Rayman and Birdo — but this is the first time we can recall one stealing a fan mock-up for such advertisements. Needless to say, that’s pretty slimy.

Do you think GameStop owes an apology to Mr. Williams? Let us know in the comments below!


Anthony Pelone
Eating, breathing and living video games on a daily basis, Anthony is particularly fond of the Nintendo variety, but is by no means a console warrior. Somewhere in the midst of his obsession with cat pictures, he finds the time to pen about his favorite hobby. Having previously written for over three sites, Anthony remains dedicated to spreading the gospel of EarthBound.

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