Partnership to add instant access to games for Chinese mobile players
Ubisoft and Tencent have announced today that they have entered a partnership, and will be bringing a selection of Ketchapp mobile games to Tencent’s Weixin mini-game application.
Weixin mini-game is WeChat’s mirror app for Mainlain China users and, with 980 million monthly active users, currently sits at the top in terms of popularity. The recent introduction of the Weixin mini game app introduced a way for users to play a wide selection of games from their mobile devices, without the need to download additional apps in the process. Though this, Weixin hopes to support game developers with a number of issues that they may face, including long development cycles and high operational costs.
“We’re excited that a selection of our successful and diverse portfolio of casual games, which already is supported by one of the largest mobile gaming communities, is now coming to Tencent’s new application,” said co-founders of Ketchapp, Ubisoft Mobile Antoine and Michel Morcos. “Weixin mini-game offers Chinese players instant access to a wide range of fun and challenging games. We have witnessed the massive success of Jump Jump (tiao yi tiao) and we are delighted by this collaboration between Ubisoft and Weixin, two of the most innovative and respected companies in their respective industries. “Being one of the first partners selected by Tencent to provide gaming experiences for Weixin mini-game is great news for our fans and the Weixin community.”
“Working with Ubisoft on bringing a selection of the most popular Ketchapp games to Weixin marks a significant milestone for Weixin mini-games and a first step in bringing more IP and quality 3rd [party] content to the platform,” said Xiaochao Zhang, General Manager of Value-Added Business Department, Head of Weixin Gaming.
The selection of Ketchapp mini-games is out now, and is exclusively available via the official Ketchapp Weixin account (WeChat_ID: Ketchapp开趣宝). It has also been stated that more games are on their way. Are any of you looking forward to playing these games? Let us know in the comments below!