Hellblade: Senua’s Sacrifice moves 500k units in three month doubling studio’s sales target, Ninja Theory CEO discusses AAA indie title’s success
It’s been three months since developer Ninja Theory’s adventure game about mental illness, Hellblade: Senua’s Sacrifice, released for the PlayStation 4 and PC. And in this short period, the game has proven to be a tremendous success for the Cambridge, England-based indie studio. The title, which took three years for the team of roughly twenty or so members to develop, has managed to sell 500,000 copies since it released on August 8th, 2017 – a number the team had hoped to achieve in twice the time. The sales generated a $13 million in revenue for Ninja Theory during that three-month period.
To celebrate the game’s success, the studio has released their final Hellblade: Suna’s Sacrifice developer diary that you can find below:
Ninja Theory co-founder Tameem Antoniades shared his thoughts on the Hellblade’s success saying:
“The escalating stakes in the AAA retail publishing model has killed off countless independent studios like us, many smaller publishers, and is now straining even the largest of publishers. This isn’t survival of the fittest but a routing of the creative base upon which this industry was built. The future isn’t written and we don’t believe that the writing is on the wall. AAA will always exist but we need strong alternatives as well. Three years ago we announced our intention to find a way to do our best work outside of the AAA retail model and have openly documented the journey in our thirty development diaries. The final step is to share our commercial model and digital sales data for the benefit of other developers. The more data we have for alternative business models, the more developers can take informed commercial and creative risks. For the benefit of our beloved medium, we’d like to encourage other developers to share their own data as well wherever possible.
Thank you to everyone who has supported us and made Hellblade: Senua’s Sacrifice a commercial and creative success.”
So, have you experienced Hellblade: Senau’s Sacrifice? If so, what did you think of Ninja Theory’s latest offering? Be sure to sound off in the comments and let us know.