GameStop: Forced Bundling for “Customer Convenience”

Not a popular practice, you understand.

A rather controversial business practice of GameStop’s is to bundle rare gaming consoles with accessories and collectibles, essentially forcing consumers to spend more for a product they desire. Very recently, GameStop has come under fire for repeating this practice with the notoriously hard-to-find SNES Classic Edition, packing it with ThinkGeek items such as Zelda chess sets,  Mega Man helmets, Tetris lamps, and even a guidebook on last year’s NES classic. Don’t believe us? Just look at the following selection below.

gamestopPretty crazy, right? And that’s not even all of it! However, GameStop’s senior marketing director Eric Bright informed Rolling Stone that this is to appeal to customer service. He explains that since rare consoles are paired with items consumers want to purchase, the additional accessories are meant to complement the console. For instance, since the Switch has limited memory, they’ll pair it with a memory stick, or in the case of the SNES Classic, they’ll pair retro items alongside it.

Given the crazy prices for some of these, we’d have to disagree; I mean, $329.99 just for a SNES Classic and Zelda: Breath of the Wild canvas?!? Seems pretty slimy, as the whole thing just reeks of good ol’ fashioned greed.

What do you think of the GameStop SNES Classic fiasco? Let us know in the comments below!

Anthony Pelone
Eating, breathing and living video games on a daily basis, Anthony is particularly fond of the Nintendo variety, but is by no means a console warrior. Somewhere in the midst of his obsession with cat pictures, he finds the time to pen about his favorite hobby. Having previously written for over three sites, Anthony remains dedicated to spreading the gospel of EarthBound.

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