Yakuza Kiwami Gets An Extremely Silly Marketing Video For Launch

Yakuza’s Localization Team Has Fun For The Kiwami Launch

yakuza kiwami

The original Yakuza debuted in 2005 for the Playstation 2 and has continued to be a cult-classic among fans. First of all, Yakuza 0 was produced as a prequel to the entire series in 2015. It was finally ported to North America and Europe earlier in 2017. Fans of the series always want more, so Sega delivered.

Yakuza Kiwami was originally produced in 2015. A full-blooded remake of the original Yakuza game from 2005, it stayed in Japan for nearly 2 years. Kiwami (which means “Extreme” in Japanese) is officially coming to North America and Europe on August 29th, 2017.

For Such A Serious Game, The Marketing Sure Is Light-Hearted. 

In celebration of it coming this next week, Sega America produced a fun video to promote the upcoming game. As a result, it sports the localization team using “Kiwami Style” to do things better and more extreme, like writing and asking girls out. This is not the first time they’ve made silly marketing videos and we expect it won’t be their last.

Consequently, in addition to the video and launch, the localization team is heading up a Reddit AMA. The heads of Yakuza series localization, Scott Strichart and Sam Mullen will be taking questions at /r/PS4. Additionally, this will be held on September 8th at 12:00 PM PDT.

The email from Sega explained, further. “Scott and Sam are ready to talk about their experience with localizing Yakuza Kiwami. [They will] probably have a couple entertaining stories about what goes on behind-the-scenes of localization. Be sure to tune in!”

Check out our review of Yakuza Kiwami and see how we liked it. (Spoiler Alert: We did.)

Yakuza Kiwami will be released on PlayStation 4 physically and digitally on Aug. 29 for $29.99 (with commensurate European pricing). In addition to Yakuza 0, Yakuza Kiwami provides an excellent starting point for those who have always heard about the series but have yet to try it. It preserves the charm of old-school, PS2-era beat-em-up gameplay, but deftly combines it with a hard-boiled crime drama punctuated with the liveliness of Kamurocho – the fictional red-light district of Tokyo the game is set in – and all the distractions that a red-light district can offer. The game is rated M by the ESRB. For more information about Yakuza Kiwami and the Yakuza series, please visit

Jesse Collins brings over a decade of knowledge and experience in the video game industry. In his work, Jesse keeps up-to-date and modern to the best of his ability in the ever-changing industry. With prior experience in public relations and marketing for indie development video games, Jesse has also been a journalist for several publications in the past. He doesn’t THINK outside of the box, he LIVES outside of it.

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