Breath Of The Wild Pushes Early Switch Sales

Nintendo Switch Starts Strong


We’ll call this one a success so far. Nintendo’s Switch console has already conquered its predecessor’s early sales figures as the new console has reached 80,000 units sold (in the UK) in the few days since its release.

How does this compare you ask? Well in comparison to the 3DS, not so great, as Nintendo’s innovative handheld bested the Switch within the same time period by approximately 30,000 sales, however a lot of that could be put down to the success of the previous DS console as well as the cheaper launch price. What about the Wii U though? Within its first few days, the Wii U reached a disappointing figure of 40,000, something that the Switch has managed to double!

For me, there’s no doubt that the release of The Legend of Zelda: Breath of the Wild had a huge part to play in the console’s early sales. The game has received glowing reviews almost across the board, as Nintendo will hope that this manages to shift even more Switch consoles. At the risk of upsetting fans and owners of the Wii U, would it not have been a better marketing strategy to make Breath of the Wild a Switch exclusive? In hindsight, perhaps so.

Breath of the Wild is the third most popular Zelda game on launch to date and has become the highest rated video game on Metacritic in nine years, however due to the astronomical difference of hardware sales between their respective consoles, PlayStation’s Horizon: Zero Dawn managed to best Breath of the Wild to the number one spot in the charts after it to was highly praised.

Sam Shannan
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