No Man’s Sky Did Not “Harm” PlayStation Brand, Says Exec

Shuhei Yoshida has spoken about the effect of No Man’s Sky on the PlayStation brand.

No Man's Sky

In the time between its announcement and its release, No Man’s Sky received a lot of publicity, and as more and more features were announced for the game, and as more teasers were released, the hype just kept on building. While that was great for Day One sales and Pre-Orders, once players got their hands on it, the hype blew up in everyone’s faces.

Plain and simply, the game wasn’t what players were expecting. Now, PlayStation executive Shuhei Yoshida has said the strategy that Hello Games and director Sean Murray took of discussing features that didn’t make it into the launch version might not have been the best way to go. Speaking to Eurogamer, Yoshida said that the build up to release was far from perfect, saying:

“I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one. It wasn’t a great PR strategy, because he didn’t have a PR person helping him, and in the end he is an indie developer. But he says their plan is to continue to develop No Man’s Sky features and such, and I’m looking forward to continuing to play the game.”

Yoshida said that he played No Man’s Sky before release and notice the problems that developers Hello Games were having, saying:

“I had the opportunity to play the game right before launch – and I restarted playing the game on launch day with the Day One patch – so I could see the struggle for the developers to get the game out in the state that they wanted.”

Asked if No Man’s Sky hurt the PlayStation brand, and how he felt about the game, Yoshida summed up by saying:

“I am super happy with the game actually, and I’m amazed with the sales the game has gotten, so I’m not the right person to judge if it has ‘harmed’ the PlayStation brand. I personally don’t think so. If anything, I am proud that people can play No Man’s Sky on PS4 as well as PC.”

After all the hype and the subsequent disaster of its release, at least someone enjoyed the game, even if it wasn’t the millions of people who actually paid for it.

Luke is a Journalist and Digital Marketer based in Cork City, Ireland. He mainly concentrates on Video Games & Pop Culture.

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