Microsoft Explains Shortage of Xbox One Elite Controllers

Never underestimate what a gamer will pay for top-notch control

xbox one elite controller


The explanation behind the lack of Microsoft’s $150 Xbox One Elite controller is apparently quite simple, according to Microsoft CMO Chris Capossela; the company “totally underestimated” its demand. The lack of controllers produced was apparently due to consumer feedback after its reveal during E3, stating that the controller was a bit pricey. It looks like decreased production wasn’t the right idea though, because a shortage of the product has arisen.

“Here’s the product we totally underestimated,” Capossela was quoted saying. “If I could have built 10 times the number I built, I would have. We got that feedback at E3 that it was awesome, but maybe the price was a little too high, and so that influenced how many we produced.”

“On the Monday and Tuesday before Thanksgiving, myself and Kevin Turner our COO, and the guy who runs our stores, David Porter, we go around and visit 30 or 40 different stores,” added Capossela. “Best Buy and GameStop and AT&T and Verizon and Microsoft Stores, just to see how things look, and the one thing we heard from everybody was, ‘You needed to make way more of these controllers.'”

The Elite controllers have been sold out for a while now, with no confirmation on when new ones will be made available. Microsoft has occasionally updated their site with new supplies of its latest gadget, but the controllers always sell out almost instantaneously.

If you’re really hard up for an Xbox One Elite controller there is still a way to get one without resorting to things such as eBay. The new Xbox One Elite model, released in November, includes one of the Elite controllers, but the $500 price tag may be a bit steep for anyone buying it solely for the controller itself.


Starting out with nothing more than a Game Boy and a copy of Donkey Kong Land, Kenny has happily been gaming for almost his entire life. Easily-excitable and a bit on the chatty side, Kenny has always been eager to share gaming-related thoughts, opinions, and news with others and has been doing so on Hey Poor Player since 2014 and has previously worked with both PKMNcast and SCATcast. Although his taste in gaming spreads across a wide number of companies and consoles, Kenny holds a particular fondness for Nintendo handheld consoles. He is also very proud of his amiibo collection. You can also find him on Twitter @SuperBayleef talking about video games and general nonsense. Some of his favorite games include Tetris Attack, Pokémon Black Version 2, The World Ends With You, Kingdom Hearts: Dream Drop Distance, Yo-kai Watch, Donkey Kong Country 2, Super Smash Bros. for Nintendo 3DS, Kirby's Dreamland 3, Mega Man X, and Castlevania: Order of Ecclesia (among many others).

Review Archives

  • 2020 (205)
  • 2019 (157)
  • 2018 (252)
  • 2017 (434)
  • 2016 (427)
  • 2015 (172)
  • 2014 (92)
  • 2013 (29)
  • 2012 (11)
  • 2011 (9)
  • 2010 (12)

Join Our Discord!

Join Our Discord!

Click the icon above to join our Discord! Ask a Mod or staff member to make you a member to see all the channels.