Ubisoft Says “Fraud” to Blame In Watch Dogs Trademark Abondonment

More trouble for Ubisoft Montreal’s beleaguered open-world game. Ubisoft abandons Watch Dogs trademark



Update: According to a report published by Kotaku the request to abandon the Watch Dogs trademark did not come from within Ubisoft, but is rather part of an apparent trolling of unprecedented proportions. Here’s a breakdown of the chain of events provided by Ubisoft to Kotaku for their report:

Ubisoft Entertainment submits this Petition to the Director under Trademark Rule 2.146 to prevent the abandonment of Application Serial No. 85642398. A fraudulent Request for Express Abandonment was recently filed in connection with Application Serial No. 85642398.


On February 1, 2014, Ubisoft Entertainment received an email from TEAS@uspto.gov notifying Ubisoft Entertainment that a Request for Express Abandonment had been filed in connection with Application Serial No. 85642398. The Request for Express Abandonment purports to be signed by the Chief Executive Officer of Ubisoft Entertainment, Yves Guillemot.

Mr. Guillemot, however, did not sign the Request for Express Abandonment, nor did Ubisoft Entertainment file the Request for Express Abandonment. The Request for Express Abandonment is fraudulent and was not filed by Ubisoft Entertainment or its representative.

It’s pretty amazing the lengths the perpetrator went through in their attempts to scrub the Watch Dogs trademark from the USPTO. One thing is certain though, if the game is half as exciting as all of the chaos surrounding the title since its quick about-face last November, then gamers are in for a real treat when this open-world epic lands on the Xbox 360, Xbox One, Playstation 3, Playstation 4, and Wii U (it will, right?) presumably sometime this year.

Original article: Things have been rocky for Watch Dogs over the past several months, and if the latest news from the US Patent Office is any indication, the bumpy ride to retail could become exponentially longer. According to the United States Patent and Trademark Office listing Ubisoft has filed an express abandonment of the primary Watch Dogs trademark application. The company had filed six separate trademarks under the Watch Dogs application, which, in addition to the game itself, included a variety of other products related to the game.

You can read the patent application in its entirety here.

While it’s unclear just what this means, it doesn’t seem to bode well for the hotly anticipated sandbox game. After the game’s initial delay last November and a recent scare involving the rumored cancellation of the Wii U version of the game, it’s been a roller coaster ride for fans eager to explore Ubisoft Montreal’s vision of a high-tech Chicago as hacker/vigilante Aiden Pearce.

We’ve reached out to Ubisoft regarding the trademark abandonment and will update the story if we hear anything. Here’s hoping we still get to see this tech-savvy epic sometime this Spring.


Frank has been the caffeine-fueled evil overlord of HeyPoorPlayer since 2008. He speaks loudly and carries a big stick to keep the staff of the HPP madhouse in check. A collector of all things that blip and beep, he has an extensive collection of retro consoles and arcade machines crammed into his house. Currently playing: Chorus (XSX), Battlefield 2042 (XSX), Xeno Crisis (Neo Geo)

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