A Lucky Hit?- Sega Registers Trademark For Shenmue 3


The Shenmue faithful may finally have reason to rejoice! It’s been nearly 15 years since Sega’s resident martial artist and capsule toy aficionado, Ryo Hazuki, first embarked on his quest to avenge the death of his father at the hands of the wicked Lan Di. Unfortunately, Sega’s struggles and a roller coaster ride of starts and stops have all but convinced even the most devoted Sega stalwarts that Yu Suzuki’s stunningly ambitious open-world martial arts trilogy would never reach its final resolution.

Thankfully, there may well still be a chance that players will be sporting Ryo’s leather jacket in another bare-knuckle adventure if the latest bit of news from Sega pans out. Earlier this week the Japanese company registered a trademark for Shemue III (pictured below) describing the product as a  “computer game programs, computer game software, video game software, video game programs,” etc. Leaving little doubt as to what’s in the works.


It’s worth noting that no platform is listed specifically, so it remains to be seen on which console and format Ryo’s saga will reach its long overdue resolution.  Regardless, this announcement should come as a welcome surprise for those who have lost hope in seeing the trilogy finally realized.

So, do you think Shenmue III will really see the light of day? If so, what system do you think it will be released on? Maybe the next trademark we’ll see filed by Sega be for a Dreamcast 2, and the former console heavyweight will rise again like a phoenix, reshaping the landscape of this console generation as we know it (a guy can dream, can’t he?).

Stay tuned to Hey Poor Player for more information on Shenmue III if and when it becomes available.


Frank has been the caffeine-fueled evil overlord of HeyPoorPlayer since 2008. He speaks loudly and carries a big stick to keep the staff of the HPP madhouse in check. A collector of all things that blip and beep, he has an extensive collection of retro consoles and arcade machines crammed into his house. Currently playing: Chorus (XSX), Battlefield 2042 (XSX), Xeno Crisis (Neo Geo)

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